Gold is associated with power wealth and prosperity and although it encourages wealth, too much gold has the Midas effect and creates greed.
Gold is actually associated with wealth of spirit and not physical wealth but is seen to represent absolute authority, perfection, self-esteem, self-confidence, wealth and luxury.
People who drive gold cars value themselves. They are warm, intelligent people who enjoy comfort and and self-worth, are often warm and independent and are financially comfortable..